The biggest issue people have with social media is that it can consume so much time. Content is truly king when it comes to social and content takes time to produce. Sprout Social is, in our opinion, the best tool for scheduling content. It has a dynamic calendar mode and allows levels of access for your employees. That means that you can have interns/entry-level employees draft posts for your future approval. The reporting is also more than just an extra benefit - it has been a lifesaver multiple times for our team.
Dropmark can be used for any file sharing but we like to use it has a hyper-tagged photo library. When we need to develop a social media post, it often begins with imagery. A well-organized photo library will literally save you hours of time!
There is nothing better than a shared Google Drive document with all the upcoming social media posts. Organization is one of the top factors of success when it comes to good social media content strategy.
You know how to find Google... Right?